The CCBB and its Board  |  Our Mission  |  Our Employees  |  The History of a Unique Zoo  |  The Foundation
The Results  |  Quotes and Honours  |  Our Partners

The CCBB and its BD


The Boreal Biodiversity Conservation Center (Le Centre de Conservation de la Biodiversité Boréale (CCBB) Inc., formerly known as the St-Félicien Zoological Foundation inc. (La Société zoologique de Saint-Félicien inc.) and commonly called the Zoo sauvage of St-Félicien, is a non-profit organization founded in 1960.

Right from the beginning, the willpower of the organization has allowed itself to present a distinctive product which reflects our geographical, historical and cultural reality. The history of the Zoo sauvage has therefore been permeated with this commitment to make it evolve in a touristic and environmental way. The leaders had the conviction not to limit themselves only to emphasize a collection of Nordic animals. They wanted to educate people about the Boreal biodiversity by adding physical and biological elements of nature which illustrated the biodiversity of the Boreal ecozone in a context which allowed not only the distribution, but also the advancement of knowledge for the visitors. To confirm these assertions, the organization changed its calling and became, in 2002, the The Boreal Biodiversity Conservation Center (Centre de Conservation de la Biodiversité Boréale (CCBB) inc.

It is not very often, even extremely rare, that a site accommodates nearly 17 times the population of its locality (175,000 visitors in 2007). The Zoo sauvage of St-Félicien can be proud to have accomplished this achievement and to have made the Town of Saint-Félicien a must-see destination in spite of its remote location far away from large urban centres. The Town of Saint-Félicien is now a Québec tourism landmark.

The organization of human resources represents the pivot point for the operation of our organization. We strive to mobilize all the personnel since they are on the frontline and because they constitute the key of our success. For the managers of the CCBB, the principle of “responsibilisation” is a common denominator which characterizes the whole of human resources. We continuously work to develop this implication and this common vision by which each one is concerned about the success of “its” company and harmonizes its interventions according to the mission as well as following an organisational plan.

Board of Directors 2008

Mr. Marc Lévesque, President
C.A. Associated, Raymond Chabot Grant Thornton, Saint-Félicien/Roberval

Mr. Réjean Bergeron, Administrator
Retired

Mr. Jean-Pierre Castonguay, Administrator
Retired, former owner Matériaux JPC Inc. of Saint-Félicien.

Mr. Benoît Côté, Administrator
Retired- Minister of Economic Development, Innovation and Exportation of Saguenay-Lac-Saint-Jean.  (ministère du Développement économique, de l’Innovation et de l’Exportation du Saguenay-Lac-Saint-Jean)

Mrs. Marjolaine Etienne, Administrator
Vice-leader, the Council of Montagnais of Lac-Saint-Jean

Mr. Bertrand Fradet, Administrator
Les placements Bertrand Fradet inc.

Mrs. Lauraine Gagnon, Managing Director

Mr. Gervais Laprise, Administrator
Managing Director, Coop des Deux-Rives de Normandin

Mr. Réjean Lavoie, Administrator
Director of Business and Community Services,
Cégep de Saint-Félicien

Mr. Gilles Potvin, Administrator
Mayor of the Town of Saint-Félicien

Mrs. Margot Tapp, Administrator
Communications Director and Foreign Relations, Rio Tinto Alcan

Mrs. Dominique Teufel, Observer
Advisor in Economic Development, Minister of Economic Development, Innovation and Exportation of Saguenay-Lac-Saint-Jean.  (ministère du Développement économique, de l’Innovation et de l’Exportation du Saguenay-Lac-Saint-Jean)

Mrs. Maude Valley, Administrator
Director of Business Services, National Bank of Canada

Membership

- Québec Biologist Association (Association des biologistes du Québec (ABQ)
- Camp Association of Québec (Association des camps du Québec (ACQ)
- Association of Canadian Museums (Association des musées canadiens (AMC)
- Association of the Coach Owners of Quebec (Association des propriétaires d’autocars du Québec)
- Québécois Association for the Promotion of Education Relating to the Environment (Association québécoise pour la promotion de l’éducation   
  relative à l’environnement (AQPERE)
- Association of Zoos and Aquariums of Canada (Association des zoos et aquariums du Canada (AZAC)
- Regional tourist association of Saguenay- Lake-Saint-Jean (Association touristique régionale du Saguenay-Lac-St-Jean)
- Saint-Félicien Chamber of Commerce and Industry (Chambre de commerce et d’industrie de Saint-Félicien)
- Tourist Attraction Society of Quebec (Société des attractions touristiques du Québec (SATQ)
- Society of Québécois Museums (Société des musées québécois (SMQ)
- Tourism Society of the First Nations of Quebec (Société touristique des autochtones du Québec (STAQ)

Principal achievements in 2008

Head office

 
Finances - Associated Activities

• Follow-up of the operating budgets by department
• Development and execution of an action plan for the gift shops
• Update of the prices at the restaurant and the gift shops
• Installation and transformation of the gift shops located at the station of the Nature Trails Park 
   and in the Arctic section
• Training for all the seasonal restaurant and gift shop employees


Operation - Development - Conservation

• Conservation Project for the black-crowned night heron in the territory of the Town of Saint-Félicien
• Participation in the Year of Frog by an action plan centered on education and awareness
• Reproduction Program of the polar bears and Japanese macaques
• Purchase of animals: Fisher, Bactrian camel, Asian wild horse
• Animal Nutrition Research to reduce costs while preserving quality
• Design and execution of the habitat for the Japanese cranes
• Achievement of the animation and interpretation projects centered with the program of the MCCQ

Communication and Marketing

• Development of Phase 1 of the website
• Achievement of the 2008 winter and summer campaigns
• Update of the 2008 Summer Brochure
• Business meetings at Bienvenue Quebec
• Regional offensive in the Montérégie area in partnership with the ATR
• Agreement with the tourism industry of the MRC
• Domaine-du-Roy and MRC Maria-Chapdelaine for the distribution of coupons and tourist brochures
• Achievement of a new exhibit starring artwork of the Zoo sauvage employees
• Participation in a national promotional campaign by the Democratic Trade Union (Syndicat   
  démotratique CSD) involving the CCBB employees




   Photo : Louis Potvin du Quotidien - 18 février 2008
   Première mon diale de «La rivière aux castors».
   Madame Lauraine Gagnon, directrice générale,
   monsieur Benoît Brière, comédien et narrateur
   et monsieur Louis Laverdière, producteur.